A “spiff,” within the context of automotive retail, refers to a direct, typically cash-based, incentive designed to encourage gross sales personnel to prioritize the sale of particular autos, equipment, or providers. This incentive dietary supplements common commissions and supplies a direct monetary reward for attaining focused gross sales aims. For instance, a supplier may provide an additional payout for every sale of a specific mannequin struggling to maneuver off the lot or for upselling a selected service package deal.
The implementation of such incentives affords a number of benefits. They encourage give attention to stock discount, promote the introduction of recent services or products, and drive total gross sales efficiency. Traditionally, these applications have been a cornerstone of automotive retail methods, permitting dealerships to reply rapidly to market fluctuations and obtain particular enterprise targets. The effectiveness of those incentives lies of their skill to instantly affect gross sales conduct and align particular person efforts with the dealership’s strategic aims.
